Chitmunk Brand

Brand guidelines, assets, and resources for press, partners, and community.

Logo Marks

Our marks

Chitmunk uses two logo marks. The Hex Chit is the primary mark for most applications. The D20 Acorn serves as a secondary mark, favicon, and compact identifier.

Primary Mark: Hex Chit

The Hex Chit is our primary brand mark. A hexagonal game chit with a friendly face and whiskers. Use this in most contexts where the Chitmunk brand appears.

Dark, #12110F
128px
64px
32px
16px
Light, #F5F0EB
128px
64px
32px
16px
White, #FFFFFF
128px
64px
32px
16px
Chitmunk

Wordmark lockup: Hex Chit mark + Nunito 700

Secondary Mark: D20 Acorn

The D20 Acorn is used as a favicon, compact identifier, and secondary brand mark. Use when space is limited or as a complementary mark alongside the Hex Chit.

Dark, #12110F
128px
64px
32px
16px
Light, #F5F0EB
128px
64px
32px
16px
White, #FFFFFF
128px
64px
32px
16px
Chitmunk

Wordmark lockup: Acorn mark + Nunito 700

Usage Rules

✓
Maintain minimum clear space equal to the width of one ear around the mark.
✓
Use the mark at 16px or larger. Below 16px, use the Acorn mark instead.
✗
Do not stretch, rotate, skew, or apply drop shadows or other effects to the marks.
✗
Do not change the brand colors. Only use the marks with the official amber and walnut palette.
✗
Do not place the marks on busy, patterned, or low-contrast backgrounds.
✗
Do not add outlines, glows, bevels, or any other visual effects to the marks.
Color Palette

Brand colors

Our palette is built from warm walnut darks and amber accents. These colors define the Chitmunk brand across all touchpoints.

#12110F
Walnut Dark
Primary background, app chrome
rgb(18, 17, 15)
#1C1A16
Walnut Medium
Secondary surfaces, toolbar
rgb(28, 26, 22)
#181613
Walnut Panel
Panel backgrounds
rgb(24, 22, 19)
#242018
Walnut Elevated
Elevated surfaces, tooltips
rgb(36, 32, 24)
#3A3428
Border
Borders, dividers
rgb(58, 52, 40)
#E8913A
Acorn Amber
Primary accent, CTAs, brand
rgb(232, 145, 58)
#EDA355
Amber Hover
Hover states
rgb(237, 163, 85)
#F0B060
Amber Light
Gradient endpoint, highlights
rgb(240, 176, 96)
#C06A1A
Cap Brown
Secondary accent, darker amber
rgb(192, 106, 26)
#E8E4DE
Text Primary
Body text on dark
rgb(232, 228, 222)
#B8B2A8
Text Secondary
Secondary text
rgb(184, 178, 168)
#A09890
Text Muted
Tertiary text, captions
rgb(160, 152, 144)
#F5F0EB
Cream
Text on dark, light backgrounds
rgb(245, 240, 235)
Typography

Nunito

Our primary typeface is Nunito from Google Fonts. It's warm, rounded, and approachable: a natural fit for a brand that speaks like a fellow creator. Nunito is used for all brand material, headings, and UI text. System fonts are acceptable for app UI chrome below 13px.

Regular 400 The quick brown fox jumps over the lazy dog
SemiBold 600 The quick brown fox jumps over the lazy dog
Bold 700 The quick brown fox jumps over the lazy dog
ExtraBold 800 The quick brown fox jumps over the lazy dog

Size Scale

10px Caption text
11px Small label
12px Metadata
13px UI text
14px Body text
16px Large body
18px Subheading
24px Heading

Load from Google Fonts: family=Nunito:wght@400;600;700;800

Logo Lockups

Lockup variations

Use these approved lockup formats. Choose dark or light backgrounds based on context.

Chitmunk

Horizontal: Hex Chit on dark

Chitmunk

Horizontal: Hex Chit on light

Chitmunk

Horizontal: Acorn on dark

Chitmunk

Horizontal: Acorn on light

Chitmunk

Stacked: Hex Chit on dark

Chitmunk

Stacked: Hex Chit on light

Social Media

Social media guidelines

Consistent brand presentation across social platforms. Use these guidelines for profile images, banners, and covers.

Downloads

Brand assets

Download logo files and mascot artwork for press, community, and partner use.

Hex Chit Mark

SVG: Primary logo

Download SVG

D20 Acorn Mark

SVG: Secondary logo / favicon

Download SVG
Chitmunk mascot full

Mascot Full

WebP: Full mascot illustration

Download WebP
Chitmunk mascot icon

Mascot Icon

WebP: Icon-sized mascot

Download WebP
Brand Voice

How we speak

Chitmunk sounds like a fellow game designer, not a software company. Warm, direct, and knowledgeable.

Tagline
Stash your best ideas.

Tone

Warm, approachable, and knowledgeable. We write the way we'd talk to a friend at a game night: enthusiastic about the craft, specific about the details, and never condescending. We assume our audience is smart and creative. We help them do their best work without getting in the way.

✓ Do

  • Use "you" and "your": speak directly to the creator
  • Be direct and concise. Short sentences win.
  • Be specific about game design concepts, "poker-size cards" not "standard cards"
  • Use active voice: "Export your deck" not "Your deck can be exported"
  • Show enthusiasm without exclamation points
  • Reference the creative process: "prototype", "playtest", "iterate"

✗ Don't

  • Use corporate jargon: no "leverage", "synergy", or "ecosystem"
  • Talk down to users or over-explain simple concepts
  • Use passive voice when active is clearer
  • Say "powerful" or "robust": show, don't tell
  • Use "we" when "you" works better
  • Promise features that don't exist yet

Questions about brand usage?

Reach out if you need additional assets, custom formats, or have questions about using the Chitmunk brand.

Contact Us