Press kit

For journalists, hunters, and partners Updated

Everything a journalist, hunter, or partner needs to write about Chitmunk — without sending us a single email first. Logos, screenshots, fact sheet, bios, quotes, and a contact for anything we forgot.

Download the full press kit (ZIP)

In one line

Chitmunk is a browser-based card and component designer that turns a spreadsheet into a print-ready deck — no install, no Photoshop, no design degree. Built solo in Seattle. Free to try at chitmunk.com.

Logos

Two marks. The Hex Chit is primary; the Acorn is the secondary. Both ship in SVG; PNG copies sit in the kit ZIP. Full do/don’t guide at the bottom of this page.

  • Hex Chit (primary). logo-chipmunk.svg — default mark for articles, slides, product listings.
  • Acorn (secondary). logo-acorn.svg — for tight spaces, favicon variants, or AI-feature contexts.

Quick rules: Use the SVGs. Don’t recolor. Don’t crop the hex. Don’t use the chipmunk emoji in place of the logo. Full guide below.

Screenshots

Eight screenshots covering the parts of Chitmunk a reviewer would actually demo. PNG, 2× device pixel ratio. Pull individually or grab them all in the ZIP.

Screenshots are in production — check back, or email [email protected] for early copies.

  1. Editor hero — main canvas with a finished card.
  2. Templates library — 135+ starter templates.
  3. CSV data mode — split-view spreadsheet and live card.
  4. Card grid preview — one template, a whole set.
  5. Mobile editor — Chitmunk on a phone, working.
  6. Cloud share dialog — collaborators, share link, presence.
  7. Pricing page — Common / Rare / Epic in one shot.
  8. Acorn Cauldron AI — prompt typed, art generated.

Demo recordings

Three lengths. Same demo, three edits. (Currently in production. Email [email protected] for previews.)

  • 60s — full pitch: spreadsheet to bound template to variants to export.
  • 30s — the trim.
  • 15s — silent hero loop for embeds and Twitter cards.

Fact sheet

Founder: Steven Ritchey (sole founder, sole maker).
Location: Seattle, Washington, USA.
Founded: 2026 (public launch mid-2026; pre-launch waitlist active).
Stack: 100% browser-based. No install. Cloudflare Workers + R2 + D1 for cloud features.
Auth: Clerk.
Free to try. Common ($0), Rare ($7.99/mo or $59.99/yr), Epic ($12.99/mo or $99.99/yr).

Five things to know

  1. Spreadsheets become decks. Drop a CSV; columns bind to text and images via {{Column Name}}. Conditional rules turn one template into a whole set.
  2. 39 parametric generators. Score tracks, hex grids, dice faces, race tracks, tech trees, territory maps — components designers usually draw by hand, generated by clicking.
  3. Print-shop-ready exports. Crop marks, bleed and safe lines, 300 dpi PNG/JPEG, CMYK PDF, direct upload to TheGameCrafter.
  4. AI art on a budget. Acorn Cauldron generates card art via Cloudflare Workers AI. 100 credits/mo (Rare) or 500/mo (Epic). One model, consistent style.
  5. Cloud share and live co-edit. Save to the cloud, share a project, edit together over WebSockets. Up to 8 players in a virtual playtest (Epic).

What ships today

  • 135+ starter templates
  • 200+ TheGameCrafter component types (cards, mats, tokens, dice, boards, boxes)
  • 22 shape types, 32 SVG patterns, 275K+ icons (Iconify), 1,000+ Google Fonts
  • Kenney Board Game Pack (523 CC0 assets) built in
  • CSV import, Google Sheets and Excel import
  • Playtest simulator (free)
  • 27+ keyboard shortcuts

What we’re explicitly not building

Project management. Crowdfunding integration. Manufacturing logistics. Community forum as a product. Chitmunk is the card lifecycle, not the company lifecycle.

Founder bios

Short (~50 words)

Steven Ritchey is the founder of Chitmunk, a browser-based card designer for tabletop creators. He builds it from Seattle, where he has spent about a decade designing board games on the side. His day job is in IT — which is the part that explains the better tool finally arriving.

Long (~200 words)

Steven Ritchey is the founder of Chitmunk, a browser-based card and component designer for tabletop game creators. He builds it solo from Seattle, Washington.

Steven has been designing board and card games on and off for about a decade — paper prototypes, half-finished decks, the occasional house-rule fork of something published. His day job is in the IT industry, which is the part of his background that explains why a designer who hated his card-design tool also had the technical chops to build a new one. (Most designers who hate their tools complain on Reddit. Steven complained, then opened an editor.)

Chitmunk started with a real moment: opening a board game prototype that had been sitting on a shelf for eight years, finding the mechanics still worked, then trying to find a design tool that respected first-time creators as much as professional ones. He couldn’t. So he built it.

Chitmunk’s mission is depth, not breadth: the best card and component tool in the lifecycle of a tabletop game. Project management, crowdfunding, and factory ops are someone else’s job — and Steven is fine with that.

Read the full founder story →

Quotes — lift-ready

“I picked up a board game I had designed eight years ago. The cards still worked. The mechanics still held up. The tools to keep working on it — that was the part that hadn’t aged well. So I built the thing I wished had existed back then.”

— Steven Ritchey, founder, Chitmunk

“Most design tools were built by people who already knew design. Chitmunk is built for the first-time designer with a great idea, a spreadsheet, and not much else. Templates that work without tweaking. Generators that produce a playable component on the first click. Print options that say ‘print at home’ or ‘ship to a printer’ — not ‘choose a color profile.’”

— Steven Ritchey, founder, Chitmunk

“Chitmunk is not a one-platform-from-idea-to-Kickstarter pitch. We want to be the best card and component tool in the lifecycle of a tabletop game. The spreadsheet becomes a deck. The deck becomes a balanced deck. The balanced deck becomes a print-ready file. The rest of your journey is someone else’s job, and we’re fine with that.”

— Steven Ritchey, founder, Chitmunk

Boilerplate (80 words — for press release footers)

Chitmunk is a browser-based card and component designer for tabletop game creators. Drop a spreadsheet onto the editor and bind it to a template: rows become cards, columns become art and stats, and conditional rules turn one template into an entire set. Export print-ready PDFs with crop marks, ship directly to TheGameCrafter, or share a live cloud project with playtesters. Built solo in Seattle by Steven Ritchey, who got tired of fighting Photoshop. Free to try at chitmunk.com.

Logo usage

Do: use the SVGs; keep clear space around the mark; pair with the wordmark in Nunito.
Don’t: recolor the mark; crop the hexagon; rotate, outline, or stretch; substitute the chipmunk emoji.

Full guide (clear-space rules, minimum sizes, file formats, monochrome requests) ships inside the press-kit ZIP as LOGO-USAGE-GUIDE.md.

Contact

We answer within one business day. Often faster.